The People You Choose Shape Everything

The hard lesson that transformed my messaging, offers, and success.

Have you ever found yourself in a room full of people and thought, These are my people—only to later realize you were completely wrong?

For a long time, I thought I knew exactly who I was meant to serve in my business. Like in friendships, I assumed that if we shared common ground, everything else would fall into place. But as I learned (the hard way), just because someone seems aligned with you at first doesn’t mean they actually are.

A Story About Misalignment

It is important to me to surround myself with the right people, and when I met Jan, she seemed like a similar version of me—personally and professionally. She seemed like the perfect fit: We valued the same things, built spaces where others felt safe, and had an easy connection.

But over time, I started noticing the cracks. Jan thrived on gossip, subtle power plays, and stirring drama behind the scenes. The moment I stopped going along with it? I became the target. [Here’s how it all unfolded.]

That experience mirrored a feeling I was experiencing in my business, too.

I had spent years creating offers, content, and messaging that felt right—but I was unknowingly attracting the wrong audience. My business felt stuck, and I couldn’t figure out why.

Until one conversation changed everything.

The Moment I Realized I Was in the Wrong Room

A trusted business friend pointed out something that stopped me in my tracks:

"You’re giving them tools, but they need a blueprint. They don’t need just information—they must see how it all fits together."

Then they hit me with this:

"Your best clients aren’t looking for shortcuts. They want sustainable growth, not quick fixes."

The people I thought I was serving—the ones I built my business around—weren’t the right fit. I had spent so much time catering to DIYers who wanted quick solutions when my true audience craved clarity, strategy, and long-term guidance.

Once I shifted my approach, everything changed.

It’s easy to assume that they're the right fit just
because someone likes what you offer.

How to Know If You're Speaking to the Wrong People

Like in friendships, it’s easy to assume that just because someone likes what you offer, they’re the right fit. But if you’re feeling stuck, it might be time to evaluate:

1️⃣ Are they consuming but not taking action? If people love your content but rarely implement it or connect with you meaningfully, you might be speaking to the wrong crowd.

2️⃣ Do they want quick fixes while you offer long-term strategy? If they resist the deeper work, they may not be aligned with what you truly provide.

3️⃣ Are you exhausted trying to convince them? The right people don’t need persuading—they just need to know you exist.

If any of these resonate, you might not need better marketing—you might need a better audience.

What Happens When You Find the Right People

When I stopped speaking to the wrong crowd and started focusing on the right ones, everything shifted:

• The wrong people dropped off, and the right ones showed up—with less effort.

• My work felt lighter because I wasn’t trying to convince anyone of my value.

• Clients started getting actual results because they were ready to take action.

And here’s the biggest shift: I felt more aligned, energized, and confident all around.

Your Turn: Are You in the Right Room?

If you’ve been feeling stuck, overwhelmed, or like your work isn’t landing the way it should ask yourself:

• Am I attracting the right people?

• Do I need to shift my messaging, offers, or approach?

• Is it time to walk away from a “room” that no longer serves me?

It’s okay to outgrow people—whether in life or business. When you stop trying to fit into the wrong spaces, the right people will find you.

So tell me—have you ever realized you were in the wrong room? How did you navigate that shift? Let’s talk about it.

Your people are out there.
You just have to stop standing in the wrong crowd long enough to find them.